Visma Sign
#1 E-Signing Platform in Nordics
The Situation
Visma Sign started as a Finnish startup (Onnistuu.fi) before being acquired by Visma Solutions. It needed to grow from a basic signing tool into a full document management platform serving enterprise customers across multiple Nordic markets.
The Problem
Enterprise customers needed advanced capabilities. New markets were opening across the Nordics. EU regulations like eIDAS kept raising the bar. All while keeping the experience simple for everyday users sending a single document.
The Approach
User-centric research: interviews with users, customer service agents, and stakeholders
Core signing flow redesign and PDF preview feature
Onboarding and account creation rework to reduce friction
Advanced enterprise features: signee ordering, custom messages, invite management
Design methodology transfer to Visma's newly formed internal team
The Magic Moment
When development moved in-house, the most valuable handoff wasn't mockups. It was teaching the new team user-centric methods so they could prioritize work, involve users, and improve collaboration independently.
Working with Vitali is educational, pleasant and inspiring. He's a great personality and a true creative professional.
The Outcome
Visma Sign became the leading e-signing platform in the Nordic market. 2M+ signers, 50K+ organizations, up to 20K signatures per day. Saves 90% of signing time compared to paper.
#1 position in Nordic e-signing market
2M+ signers, 50K+ organizations
Up to 20,000 documents signed daily
Team scaled from 1 to 5, then internal team built and trained
What Transferred
Eight years of engagement (2016-2024) that built both the product and the team's capabilities. Design leadership embedded in the organization, then transferred.
Full case study published on Fraktio →